What works on Shopify, in plain English.
Notes on AI search visibility, competitor citations, source authority, and revenue attribution — written for store owners, not data scientists.
Find the answer you need.
Search every operator note or narrow the archive to one topic.
Listicle outreach: the Power Move playbook
A practical, reviewable way to find existing 'best X' articles, decide whether you genuinely belong, and make a small number of personalized outreach attempts.
Source decomposition: why your AI citations come from listicles, not your blog
When an AI answer cites a product, the cited page may be a listicle, review, forum thread, or another third-party source. That changes the work a store owner should prioritize.
The /llms.txt guide for Shopify stores
What llms.txt is, why AI crawlers care, and how to ship one on a Shopify store without a theme edit. Includes a working template you can copy.
AI visibility on Shopify: how to get cited by ChatGPT, Google AIO, and Perplexity
AI search isn't a future thing. ChatGPT cites real product pages today. Here's the operator's playbook for getting your Shopify catalog into those answers.
Measure or die: why 'AI insights' apps don't survive a 30-day audit
A Shopify app that cannot explain what changed after an action deserves a harder trial. Here is a practical pre/post test for separating evidence from an interesting dashboard.
Klaviyo sees clicks. We see hesitation. Why both matter.
Klaviyo's abandoned-cart flow is built for cart-stage abandons. But many shoppers leave BEFORE adding to cart — and Klaviyo's cart trigger can't see them. Here's the gap, and how to inspect it.
Why most Shopify apps die in 30 days (and how to spot the keepers)
The Shopify apps that earn a permanent place in a store owner's stack tend to close a loop. The ones that only open another dashboard are easier to cancel.